Photography branding part 2 Assignment Example | Topics and Well Written Essays - 500 words

Photography branding part 2 - Assignment Example This is the extended version of old CRM. At our photo studio we can maintain a database comprising of all the customer details which will be helpful to us in future contracts. E-CRM can be very advantageous because it is entirely based on the modern technology. We can say that with the help of electronic CRM we can manage our customers on a regular and even on individual basis. The firm can be more responsive towards the customers’ orders. This can help us to create a loyal customer base. At our photo studio we can also apply this e-CRM technique. There would be specific information which must be required from the customers in order to fulfill their future orders in proper time. The information required would include full name, home address, purchase history, and also the planner for the coming events. This would help our professional staff to coordinate with them accordingly. If we have a proper time schedule of the upcoming events then we can accurately manage them and thus satisfying our customers. By promoting our websites on different social websites we can have a larger customer base. In this advanced business world the need of internet based systems is very much important, because many researchers have proved that a strong CRM system directly affects the profits of the organization. This e-CRM helps to establish long term relationships with the customers. Research studies showed that there can be three ways to implement a CRM system in any organization; these can be operational, analytical and collaborative. The operational CRM is for working at the front office means it directly connects with the customers. Now the second technique is analytical CRM which works on the data provided by the operational CRM. It is used for interpretation or we can say data mining. In other words we can say that operational CRM records the number of sales and the analytical CRM predicts the purchasing pattern on those