Research Study Assignment Example | Topics and Well Written Essays - 1000 words

Research Study - Assignment Example It was found that segmentation depends on a number of factors ranging from age, sexual orientation, education to even age. The benefits also spread far and wide from helping in identification of the most and least profitable customers, enabling grouping of consumers by factors like type and size of organization, category and lifestyle of consumers, geographical location, attitudes and behavior, enhancing customer service, helping a business build loyal relationships and so forth. Successful segmentation research, it was found, minimizes the number of segments only giving rise to a small number of big segments. Good research will enable classification of these groups through economic data and other essential information on how these segments change and develop over time. Both Bloomindale and Nordstrom offer high quality products and services though Nordstrom also serves customers of more modest means. Nordstrom Inc. is an upmarket American fashion department store, founded by Carl F. Wallin and John W. Nordstrom currently having its headquarters in Washington’s Seattle. Shoe retail was the company’s beginning and has since grown their catalog to incorporate cosmetics, clothing fragrances, accessories, jewelry and handbags. Some select Nordstrom stores also stock home furnishing and wedding sections. Asof March 16, 2012 it had 225 stores in the United States stores situated in 30 states. There about 245 stores effective in 35 states, which include about 140 Nordstrom Racks and approximately117 Full-Line stores. As of the year 2012, it is the 5th largest department store company in the U.S. by retail sales and the thirty-fourth largest Store in the US in 2013 in terms of revenue. Presently, Nordstrom has distribution centers in, Maryland, California, Oregon, Gainesville, Iowa, Ontario, Upper Marlboro, Dubuque, Florida and Portland (Businessweek.com.